I design simple interfaces for complicated systems, build the teams that make them, and teach design to people who aren’t designers. Eighteen years across agencies, studios, and a company I co-founded — B2C and B2B. Now working both sides of AI: as a tool in my process, and as the thing I’m designing.
I spent my early years at Frog, Pentagram, and other studios, then twelve years co-founding Ona, a social enterprise building software for NGOs and humanitarian organizations doing fieldwork worldwide, which was a TIME Magazine 50 Most Genius Company.
My work for Ona wasn't sexy. The international development industry doesn't reward flashy. We built digital tools that worked where other tools could not, and for users that valued utility and simplicity. I owned product design across a decade, taking responsibility for what I built, experienced when my choices would inevitably would be wrong in certain scenarios, and then evolved them to create lasting impact.
I am in the DC area, coach AAU basketball, and am a photographer and illustrator in my spare time.
